How B2B Sourcing Platforms Enable Your Business to Acquire Wider Reach?
As per Statista, global business-to-business (B2B) sourcing transactions totaled $12.2 trillion in 2019. The emergence of the B2B marketplace is among the most influential developments in B2B eCommerce. The importance of this B2B sourcing platform cannot be overstated, as it has reinterpreted the trading relationship between B2B buyers and sellers while still acting as a networking hub. If the trend seeks to spread, conventional B2B wholesalers and distributors have a tremendous opportunity to adopt the online marketplace paradigm and obtain a strategic edge. As a result, B2B solution providers are witnessing dramatic shifts in buyer tastes and software procurement methods. In addition, the study showed that more than 80% of businesses no longer purchase software according to a calendarized buy schedule. Rather than waiting for the next update or purchasing cycle, more than 50 % of the respondents have said that they are willing to make a purchase as soon as the need emerges.